Customer Relationship Management ( CRM), as a new application of data mining technologies in DSS recently, has made a breakthrough to the framework of traditional business management and merchandise planning. 客户关系管理(CRM)作为近年来数据挖掘技术在企业决策支持系统中又一新的应用,使企业在经营模式、销售战略以及市场服务等多元领域都突破了传统框架。
The information tactic becomes the important part of merchandise planning. 信息战略是公司营销战略的重要部分。